Summary

 

Old Tom Foolery is in a difficult and declining industry. 

 

Problem: To expand, Old Tom Foolery needs to grow customer loyalty. The brand can be unique and stand out from the corny cards on store shelves. 

 

Key Strategy: Celebrate your quirky side. 

 

 

American Greetings and Hallmark are doing category marketing to try and save their current audience. 

 

CBM: Kagan McSpadden